BackThe goal for Fingu was to create an online learning platform to learn more about finance. During this project I was responsible for designing the learning platform, member area, the main website and landing page.
Learning platform & member area
In the online learning environment, we have experimented with multiple versions and user flows. We ended up with the version shown below, where the content is divided into smaller pieces. This not only makes it more inviting to continue the course, but also shows the content great on mobile. I worked on both the User Experience (UX) and the visual User Interface (UI).
Optimising the landing page
To ensure that Fingu attracts as many members as possible, we created multiple versions of the landing page. This made A/B testing the page possible. Below you can preview two variations: one version is more focused on the experts who are providing the courses, while the other features a full-screen background video.
Looks and feels
like an app
The mobile experience resembles that of a dedicated app, primarily due to the fact that the majority of users are using smartphones or tablets. The placement of buttons is optimised for easy thumb access, and the interface is minimalistic, ensuring that the content stands out.
To enhance user engagement, we have implemented achievements and incentives for maintaining a weekly streak.
Back-end and dashboard
For the Fingu team, I had to create a dashboard and admin panel. This enables them to upload and manage the platform by overseeing coaches, upload courses, and even rearrange them. We also made platform and content ratings easily accessible for monitoring user feedback.
Let's work together!
If you’re interested to work together, call me at +31 (0)6 832 027 69
email me at info@daanschaart.nl or meet up in Amsterdam.
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